Brand Earth

Vision Transform commerce to fund a just transition to a regenerative earth. 

This shift involves reimagining the relationship between corporations, consumers, advertisers, and nature. Corporations and consumers are seen as potential partners in business with nature.

This includes rethinking brands so that they can preserve Earth’s diverse natural wealth.

Mission Brand Earth unites people, redefines brands, and prioritizes nature. Brand Earth channels funds into projects that integrate Indigenous wisdom and nature-based solutions into economic development initiatives. It seeks to restore wealth to local communities and renew diverse exchanges, drawing inspiration from the behavior of the dandelion in nature, termed as the “Dandelion Economy.” […]

By emphasizing global collaboration, mindset shift, ecological preservation, empowerment, sustainable development, and a just transition, Brand Earth encourages a collective effort to unify the human family and ensure the health and well-being of our only home, Earth. https://brand.earth/

They focus on: sustainable business models, ethical supply chains, impact investing, socially responsible consumption, collaboration and partnerships, and resource and stewardship council.

Key people

• Harry Uvegi, Founder

Theory of Change

They have a model called the 'dandelion economy' which is a metaphorical way to describe a localized, regenerative economic model, wherein wealth is used to rejuvenate and sustain Indigenous and local communities much like a dandelion spreading its seeds to give new life.

In this model, wealth is primarily invested locally, instead of being concentrated in large corporations or distant markets.

Brand Earth will introduce the “Earth Pass”, a sustainable funding mechanism that supports regenerative initiatives and leverages a combination of public, private funding, and innovative financial instruments. This is aimed at redirecting resources from environmentally damaging practices. https://brand.earth/